iGaming Tracker: do suppliers rely on a few ‘golden oldie’ titles?

first_img Tags: Online Gambling Slot Machines Microgaming The Microgaming distribution is different compared to the other established games suppliers in that they have three old games that have significant presence – Immortal Romance, Thunderstruck 2 and Mega Moolah.The other games with significant share are newer game releases. Microgaming has one of the largest portfolios of games available in the market, however as you can see the majority of content share is spread over a couple of dozen games. How reliant are suppliers on a few established titles? iGaming Tracker’s Ken Muir digs into the data to find out 30th May 2018 | By Stephen Carter iGaming Tracker – how it works iGaming Tracker tracks hundreds of casino sites worldwide every day. From this data it can ascertain which games are on which sites and where they are positioned on the pages. It can also measure the market share of casino games suppliers by percentage of “real estate” on casino sites at any given date.For more information visit www.igamingtracker.com or email [email protected] articles: iGaming Tracker: ‘logged in’ vs. ‘not logged in’ content iGaming Tracker: churn and the life of a casino game iGaming Tracker: challenger games suppliers Casino & games Subscribe to the iGaming newsletter Email Address Topics: Casino & games Marketing & affiliates Strategy Tech & innovation Slots AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Slots such as Starburst and Rainbow Riches are still omnipresent across casino sites worldwide many years after launch. So what does this tell us about the reliance of the big developers on a few ‘golden oldie’ titles and how does this vary across the different markets? iGaming Tracker’s Ken Muir digs into the data to find outEstablished suppliers have large portfolios of games, often numbering over 300. They launch at least one major game every month, each one usually prominent on casino homepages for several weeks then fading in popularity if not into complete obscurity (for more on this see our December article on ‘the churn and life of a casino game’)Occasionally though some games will ‘stick’ on casino homepages and retain their popularity and presence on sites worldwide.This article will look at some of the big suppliers’ content share on these sites to understand the degree to which they rely on a small number of well-established games. To be clear, the analysis will only include content present on casino pages over time, and does not quantify the traffic to those sites or revenue. However, from this content share, it’s fair to assume that the revenue generated from these games broadly correlates. NetEnt The table below shows the total content mix of NetEnt’s games across 262 sites from 1 March to 14 May 2018. We have just taken into account the site’s main pages and top 30 positions on these.During that period, we tracked over 150 NetEnt games on those sites’ main pages. However you can see the share of content is dominated by a few major titles. In fact, 35% of the total content share is spread across just five games; Starburst, Gonzo’s Quest, Asgardian Stones, Hotline and Twin Spin.Starburst alone accounts for 13% of NetEnt’s total content share.This is not surprising. What is perhaps more remarkable is the mix of newly launched games and old games. On the table, the darker the shade of green, the newer the game is.As you can see, many of the new games have a large content share. Given the amount of resource now needed to produce and market a new game launch, this is understandable. However, most of the big games are still the ‘golden oldies’. And this pattern is not unique to NetEnt. Summing up The visualisations illustrate the reliance by games suppliers on a relatively small amount of slot titles. In the main these popular titles are well entrenched. Whilst new game releases do have an initial impact, they tend to fade after a few weeks.There is also difference game mix across regions. It seems that regulated markets with less competition for game content on sites will have a smaller offering of game titles and will have less game releases than more competitive and open markets such as the UK and Sweden. Different regions also boast a different share of particular games.We looked at SG Digital content in the UK and New Jersey. As you can see, Rainbow Riches has a large share in the UK market whereas it is not present in New Jersey. Conversely 88 Fortunes is the most prominent game in New Jersey, but several games have greater prominence in the UK.The UK chart has many more games present and a different mix of games; the New Jersey distribution has relatively few new games. As it’s a regulated and ring-fenced market, there seems to be less reliance on new game releases. Playtech Most of Playtech’s games content is present on the ‘exclusive’ pages they have with big operators. This may explain why Playtech’s content share is much more evenly distributed across many more titles than their peers.The mix of old and new games is much more varied and it seems they are getting decent coverage from many relatively new game titles. This analysis includes titles from Quickspin and Eyecon, companies acquired by Playtech in recent years. SG Digital SG Digital comprises the brands Bally, Williams, Barcrest, Shuffle, Red7 and now NextGen branded games. Their No 1 game, Rainbow Riches, accounts for 7% of their content share on the main casino pages.Their share is more distributed than NetEnt, i.e. it is spread over more games, however similar to NetEnt, the majority of the big games are at least a year old.New games such as King Kong Fury do currently command a sizeable share, but it is likely this will decline over the coming months, quickly being replaced by more new game releases. Play’n Go Play’n Go differs from the other suppliers analysed in that they have a smaller range of games. With a smaller portfolio they rely on a smaller amount of games, but their new games have a proportionately larger impact. This pattern is similar to other up-and-coming games developers such as Yggdrasil and Red Tiger Gaming (for more on this see our recent analysis on “challenger games suppliers”) Regional variations The analysis above looks at sites over several different countries. We drilled down into the supplier data to see if countries had a contrasting mix of established vs. newer releases.The table below compares NetEnt content in a highly regulated market, Italy, with a highly competitive (open) grey market, Sweden.As you can see from the heatmaps (the darker the shade, the newer the title) game distribution is far more even in the regulated market of Italy compared to Sweden. This would suggest that less competitive regions have less reliance on new game content and thus the share of new game releases is smaller. iGaming Tracker: do suppliers rely on a few ‘golden oldie’ titles?last_img read more

Catena confirms Hellberg as new chief executive

first_img4th June 2018 | By contenteditor People Catena Media has today (Monday) confirmed Per Hellberg will take over as chief executive with immediate effect. In March, Catena announced the initial appointment of Hellberg, saying he would assume the role no later than September 3. He joins Catena from digital magazine and application service Readly, where he had been chief executive since 2013. “I am ready and strongly motivated to take Catena Media’s journey of growth a further step forward,” Hellberg said. “At Catena Media, I will be able to combine my drive, experience, leadership skills, expertise and knowledge of online lead generation.” Hellberg replaces Henrik Persson Ekdahl, who has been serving as acting chief executive since the departure of Robert Andersson in October last year. Ekdahl, the largest shareholder in Catena through a holding in Optimizer Invest, will now return to his role as a board member of Catena.Related articles: Catena Media confirms Hellberg as CEO New boss will ‘hit the ground running’ says Catena Catena Media appoints Ekdahl as acting chief executive Catena Media has today (Monday) confirmed Per Hellberg will take over as chief executive with immediate effect Catena confirms Hellberg as new chief executive Tags: Online Gamblingcenter_img AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Topics: People Strategy Email Addresslast_img read more

Interim AGA chief rules herself out as permanent boss

first_imgCasino & games Regions: US Topics: Casino & games Strategy Stacy Papadopoulos says she will not be Geoff Freeman’s permanent replacement Interim AGA chief rules herself out as permanent boss A committee including Caesars Entertainment chief Mark Frissora (pictured) is to lead the search for a new head of the American Gaming Association (AGA) after the surprise departure of long-serving CEO Geoff Freeman was confirmed last month.Stacy Papadopoulos, general counsel and SVP of industry services at the AGA, has been appointed as interim CEO of the body, which is the gaming industry’s premier national trade group in the US, until a permanent successor is named.Papadopoulos told iGamingBusiness that she is “not pursuing the CEO job long-term”, saying she is “honoured to help lead during this period of transition and have every confidence the search committee will identify the right candidate.”It was announced last month that Freeman (pictured) will leave the organisation at the end of this month after more than five years in charge. His departure for the Grocery Manufacturer’s Association comes just weeks after the Supreme Court rescinded PASPA – a ruling that will have a momentous impact on the industry in the US and worldwide.Papadopoulos told iGamingBusiness: “I’m focused on working closely with the talented team at the AGA to drive our strategic priorities as well as capitalise on opportunities like the legalisation of sports betting across the US, supporting the search committee of the board as they move through the process of identifying our next CEO, and continuing to serve our members with excellence.”Tim Wilmott, CEO of Penn National Gaming and chairman of the AGA’s board, will lead the search for Freeman’s replacement.“The gaming industry is widely recognised as among the most popular of consumer entertainment experiences and we take seriously our role in providing this experience safely and responsibly,” Wilmott said.“We are also proud to support the creation of strong jobs and tremendous economic value for the communities in which we operate across the United States. The growing impact of our industry, including the opportunity for states to offer legal sports betting, makes this an especially exciting time to lead our membership toward a vibrant future.”Greg Carlin of Rush Street Gaming, Trevor Croker of Aristocrat and representatives from MGM Resorts and Las Vegas Sands will also be involved in the search for a new CEO, with support provided by executive recruitment firm Spencer Stuart.In March, the AGA announced the addition of six new companies as board-level members: GVC Holdings, Paddy Power Betfair, Stars Group, BMM Testlabs, Golden Entertainment and Choctaw Casinos and Resorts.center_img Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 3rd July 2018 | By contenteditor Email Addresslast_img read more

Delaware betting market maintains momentum in December

first_img16th January 2019 | By contenteditor Email Address Another strong month of sports betting activity concluded a successful first six months of legal wagering for Delaware, while an increase in stakes helped push annual online gaming revenue up 8% year-on-year Regions: US Delaware Finance Delaware concluded its first six months of legalised sports betting with another strong performance in December, while an increase in stakes in its online gaming market pushed annual revenue for the sector up 8% year-on-year. Net proceeds from legal sports betting amounted to $2.2m (£1.7m/€1.9m) in the state last month, up from $1.1m in November despite a lower handle of $16.1m compared to the previous month’s total amounts wagered of $16.4m. This was mainly down to players winning less in December, with the $13.6m that punters took home significantly lower than customer winnings of $15.1m in November.  Delaware Park remains the main source of sports betting income for Delaware, with revenue in December amounting to $1.5m, from handle of $10.8m. Dover Downs came a distant second with $411,200 in revenue from $3.2m in amounts wagered, followed by Harrington Raceway on $267,000 from handle of $2.1m. Since launching legal sports betting on June 24, Delaware has generated revenue of $8.9m in total, with punters staking $87.0m. Meanwhile, there is good news for Delaware’s struggling online gaming market after a strong performance in December helped push full-year revenue to $2.6m, up by 8% on $2.4m in 2017. Punters waged a total of $97.6m on online poker and casino in 2018, with the majority of this ($61.8m) spent playing table games. In December, consumers spent $10.3m gambling online, with $6.6m on table games and $3.7m in video lottery. Players won a total of $10m, leaving the state with net proceeds of $251,300 for the month. Delaware Park also led the way in the online gaming market in December, taking in proceeds of $125,400 from $5.3m in stakes. Harrington ranked second during the month on $67,430 from $1.2m and, despite punters spending more at Dover Downs, the venue came in third with proceeds of $58,400. December also proved to be one of the most popular months of the year for new registrations, with some 523 consumers signing up to access the state’s regulated iGaming sites.Image: MPD01605 Tags: Online Gambling Delaware betting market maintains momentum in December AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Topics: Finance Sports bettinglast_img read more

Metal Casino rolls out new sportsbook with GiG

first_img Subscribe to the iGaming newsletter Sports betting 4th June 2019 | By contenteditor Tags: Online Gambling Metal Casino rolls out new sportsbook with GiG Online gaming operator Metal Casino has launched a new sportsbook offering in partnership with Gaming Innovation Group (GiG).GiG’s omni-channel, managed sportsbook solution has been integrated with Metal Casino and is now accessible in jurisdictions covered by UK and Maltese gambling licences.Metal Casino has been operating on GiG’s Core platform since it first launched its online gambling services in August 2017.“We are happy to support Metal Casino entering the world of sports betting,” GiG director of sports, Endre Nesset, said. “The launch process has been smooth and it is a pleasure working with the Metal team.“The fully managed solution is personalised to their liking and we are excited to see how the product is being received from metal fans across Europe.”GiG first introduced its new sportsbook in June of last year when it rolled out the solution with in-house operator brand Rizk.com. The online gaming technology supplier has since built on this initial launch by licensing the sportsbook external partners and as part of an omni-channel solution. Companies: GiGcenter_img AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Online gaming operator Metal Casino has launched a new sportsbook offering in partnership with Gaming Innovation Group (GiG). Topics: Sports betting Tech & innovation Regions: Europe Email Addresslast_img read more

SG confirms Turkish lottery instants and retail tech deal

first_img Email Address Lottery SG confirms Turkish lottery instants and retail tech deal 4th September 2019 | By contenteditor Scientific Games has confirmed that it has been granted a 10-year contract to supply instant win games and its retail technology to Turkish national lottery Milli Piyango, further strengthening its presence in the country’s gaming market.Following the news that a joint venture between Italy’s Sisal and Şans Dijital, a subsidiary of Turkish conglomerate Demirören Group, had secured operating rights to Milli Piyango, reports emerged that Scientific Games was to serve as the JV’s instant win games provider.The agreement has now been announced, confirming that SG will also supply its Wave retail technology and supporting systems to the partners. The relaunch of the national lottery, under the Sisal-Sans JV’s control, is expected to take place in 2020.“The success of gaming entertainment in any market is led by exciting game content, innovative products and technology,” Şans Dijital board member Sinan Oktay said.“We selected Scientific Games to support our National Lottery operation because we are convinced they are the only company capable of helping us achieve our significant growth objectives in the market, which rely in large part on developing retail engagement and a very substantial instant ticket business.”The Sisal-Şans partnership was awarded the Milli Piyango contract in August this year, after guaranteeing an annual TRY9.32bn (£1.37bn/$1.67bn/€1.49bn) contribution to state coffers. Şans Dijital holds a 51% stake in the joint venture, with Sisal owning the remaining 49%.The Italian operator’s managing director for lottery Marco Caccavale said: “We have a trusted, 25-year relationship with Scientific Games and  selected their products to support as the best possible option for our strategic and high-profile project in Turkey.”The agreement further establishes Scientific Games in the Turkish market. It is also part of the Şans Girisim consortium, again alongside Demirören Group, that won the contract to run the country’s sports betting monopoly Iddaa from long-term operator Inteltek, a JV between Intralot and Turkish telecommunications giant Turkcel.On securing the Milli Piyango contract Scientific Games executive vice president and group chief executive for lottery Pat McHugh said: “On behalf of all of our teams at Scientific Games, from game creation to innovative and secure products, we are honored by the trust placed in us to meet their growth objectives as the exclusive supplier of retail terminals,  a portfolio of instant games and supporting systems for the Turkey National Lottery.” AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwittercenter_img Topics: Lottery Subscribe to the iGaming newsletter Scientific Games has confirmed that it has been granted a 10-year contract to supply instant win games and its retail technology to Turkish national lottery Milli Piyango, further strengthening its presence in the country’s gaming market. Regions: Europe Central and Eastern Europe Turkeylast_img read more

German sports betting stakes up 21% in 2019

first_img Topics: Finance Sports betting German operator body the Deutsche Sportwettenverband (DSWV) has revealed that consumers in the country spent approximately €9.3bn (£7.86bn/$10.16bn) on sports betting in 2019, up 21% on the previous year. Regions: Europe Central and Eastern Europe Germany Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter German sports betting stakes up 21% in 2019center_img 10th February 2020 | By contenteditor Email Address Finance German operator body the Deutsche Sportwettenverband (DSWV) has revealed that consumers in the country spent approximately €9.3bn (£7.86bn/$10.16bn) on sports betting in 2019, up 21% on the previous year.Citing figures from the German Federal Ministry of Finance, the DSWV said that the year-on-year growth was impressive seeing as 2019 did not have a major international football tournament, whereas 2018 had the FIFA World Cup.The DSWV also noted that operators paid a total of €500m in sports betting tax during the 12 months through to 31 December 2019.“Sports betting has reached the center of society in Germany and has become a popular leisure activity,” DSWV president Mathias Dahms said.Though the DSWV did not disclose any more financial figures for sports betting in 2019, Dahms did reference recent market developments in terms of the new State Treaty on Gambling.Last month, Schleswig-Holstein said Germany’s 16 federal states had made a key breakthrough in negotiations over a new Treaty. This will see a new federal regulator established, with responsibility for licensing and enforcement in the market.The model will also retain the monopoly structure of Germany’s state lottery industry, the state said, while lifting the prohibition on online casino. Sports betting, legalised in the current State Treaty, would continue to be allowed.According to Dahms, the responsible regional council in Darmstadt said that at least 45 applications for new sports betting licences are expected, with the first permits set to be issued this spring.“The federal states are now obliged to show that their regulatory framework works and that they can effectively deal with unlicensed offers,” Dahms said. “In some cases, improvements are necessary so that there is no displacement of players into the black market and distortion of competition.”The new Treaty has received a mixed response, with the DSWV saying it was pleased a consensus had been reached, but Dahms hit out at restrictive terms on live betting, deposit limits and account access.However, Deutscher Lotto- und Totoblock, Germany’s powerful state lottery association that was previously a vocal opponent of legal online casino, praised the regulations for preserving the state lottery monopoly, while strengthening efforts to tackle black market activity.Elsewhere, the European Gaming and Betting Association welcomed the Treaty as a “positive development” for the country’s market, despite raising concerns about live betting restrictions, advertising and curbs on player account activity.last_img read more

Nevada casinos to remain closed until April 30

first_imgCasino & games 3rd April 2020 | By contenteditor Nevada casinos and other brick-and-mortar gambling locations are to remain closed until at least April 30 after the state’s Governor Steve Sisolak extended temporary measures to slow the spread of novel coronavirus (Covid-19). Nevada casinos and other brick-and-mortar gambling locations are to remain closed until at least April 30 after the state’s Governor Steve Sisolak extended temporary measures to slow the spread of novel coronavirus (Covid-19).Venues across the state were ordered to shut down gaming devices, machines, tables, games and any other kit related to gaming activity by 11:59pm on March 17 for 30 days. This suspension will now be extended until at least the end of April.The Nevada Gaming Control Board, the state’s gambling regulator, will continue to enforce the temporary regulations until the Governor deems it fit to lift the measures.The extension of the state-wide order will apply to all non-essential businesses in Nevada, with only facilities such as pharmacies, grocery stores, drug and convenience stores, banks and financial institutions, hardware stores, and gas stations permitted to open.Read the full story on iGB North America. Subscribe to the iGaming newsletter Nevada casinos to remain closed until April 30center_img AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: US Nevada Topics: Casino & games Legal & compliance Email Addresslast_img read more

Net loss reaches $14.6m for theScore in H1

first_img Topics: Finance Sports betting Finance 23rd April 2020 | By contenteditor Subscribe to the iGaming newsletter Canadian media business theScore has revealed that an increase in spending, mainly related due to its expansion efforts in North America, led to it posting a net loss of $14.6m in the first half of its financial year. Regions: UScenter_img Canadian media business theScore has revealed that an increase in spending, mainly related due to its expansion efforts in North America, led to it posting a net loss of $14.6m in the first half of its financial year.Revenue in the six months to February 29, 2020 amounted to $15.9m, a decline of 2.5% on the corresponding period in the previous year.Gross gaming revenue for the first half amounted to $685,000 from a handle of $22.6m, but when taking into account all promotional costs and fair value adjustments on unsettled bets, this resulted in negative net gaming revenue of $221,000.Revenue from media activities totalled $16.1m, down from $16.3m last year, with theScore saying that growth in direct advertising revenue was offset by a decline in programmatic revenue.Read the full story on iGB North America. Net loss reaches $14.6m for theScore in H1 AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Addresslast_img read more

Building a strong product portfolio following a global pandemic

first_imgWhile it has always been important to have a strong product portfolio, this has become even more pivotal in the wake of the Covid-19 pandemic. With few live matches available, the importance of cross-selling alternative product verticals has proven to be a critical way to keep players engaged.In the industry’s first session to evaluate the past few months, we discuss the lessons learned for two of the industry’s leading sportsbook and live betting games suppliers: taking a look at the challenges associated with cross-selling sportsbook and alternative markets and discuss the best solutions for operators and suppliers to future-proof against COVID’s second potential wave.Key discussion points include:Lessons learned: what legacy will Covid-19 leave on the iGaming market?How have alternative products performed in regions such as Africa who rely so heavily on live sports?The virtuals myth: looking at the data, which products converted best for sportsbook players?What have been the top do’s and don’ts for cross selling?What lessons have been learned from the last few months? How can operators future-proof themselves?What should the perfect diversified portfolio look like?SpeakersRobin Harrison-Milan – Moderator IGBRichard Hogg – CCO – Betgames.TVBrandon Walker – Head of Business Development – Amelco UK Limited.This webinar is sponsored by Amelco & Betgames.TV Topics: Uncategorized Uncategorized In the industry’s first session to evaluate the past few months, we discuss the lessons learned for two of the industry’s leading sportsbook and live betting games suppliers: taking a look at the challenges associated with cross-selling sportsbook and alternative markets and discuss the best solutions for operators and suppliers to future-proof against COVID’s second potential wave. Building a strong product portfolio following a global pandemic Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter 18th June 2020 | By Aaron Noylast_img read more