Creative forecasting at your credit union

first_img 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Creative types who’ve had their ideas deep-sixed by managers will probably not be surprised by Stanford research indicating managers are not the best judges of good ideas. But neither are creatives good judges of their own proposals.According to Justin Berg, a Stanford Graduate School of Business professor, the best judges are the creator’s peers, because they’ve spent time generating their own ideas about the situation.“Managers Are Not Always the Best Judge of Creative Ideas” talks about a large study Berg conducted on creative forecasting (or predicting the success of new ideas) in the circus arts industry.In the study, he found creators overestimated how well their own videos would do with the audience, but were more accurate judges of their peers’ videos than managers. continue reading »last_img

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